Katrina M. Mitchell · Founder, The Excellence Factor LLC
Build a life and business that feel soft—without losing your edge.
The Soft Life Strategy is a practical framework for women entrepreneurs who are done with hustle as a personality trait. Together, we design clear decisions, firm boundaries, and sustainable rhythms—so your days feel spacious and your business still grows.
Private strategic intensives and ongoing coaching for women founders and leaders.
You bring your ambition. We’ll build the structure that lets you breathe.
Trusted by women who carry a lot—teams, clients, and their own vision.
Executive-level thinking, soft-life pace.
Katrina blends a decade of leadership, consulting, and operations experience with a calm, no-drama coaching style. Clients come to her when they’re growing quickly—but don’t want to sacrifice their health, relationships, or standards in the process.
The Soft Life Strategy
A clear, grounded way to design ease into your week.
Soft does not mean passive. It means clear. Clean. Well-held. Together, we work through five pillars:
01 · Clarity
We strip away the noise so you know exactly what season you’re in, what matters most right now, and what can wait. Clear priorities, clear constraints, clear yes/no criteria.
02 · Boundaries
We turn vague intentions ("I need more time for myself") into precise rules you can actually follow—around clients, team, communication, and your calendar.
03 · Decision-Making
We create simple filters and decision trees so you spend less time spiraling and more time moving. Fewer open loops. Cleaner choices. Faster yes, kinder no.
04 · Sustainable Rhythms
We design weeks and quarters that respect your energy. Enough structure to feel held, enough flexibility to respond to real life.
05 · Supportive Structure
We refine your systems, team expectations, and simple SOPs so your business can hold more—without you holding it all alone.
How we work together
- 90-minute strategic intensives focused on one key decision or season shift
- Short-run 6–12 week coaching containers with tight focus and clear outcomes
- Longer-term advisory support for founders leading teams and complex portfolios
Client Results
What changes when you build for ease on purpose.
“Before working with Katrina, my calendar owned me. Within six weeks we restructured my services, tightened my boundaries, and cut my weekly hours by a third—without losing revenue. I feel present with my clients and with myself again.”
— Maya, Brand & Communications Consultant
“Katrina doesn’t just ask good questions; she helps you make clean decisions. We clarified my role as CEO, moved three big projects off my plate, and put better expectations in place with my team. I’m working less and leading better.”
— Jordan, Agency Founder
“The biggest shift wasn’t a system; it was how I relate to my work. I now have a simple weekly rhythm, clear ‘off’ days, and a decision framework for new opportunities. My revenue has grown, but my nervous system is calmer than it’s been in years.”
— Alisha, Leadership Coach
Practical Support
AI-supported workflows that serve your soft life, not the other way around.
AI is not the strategy. It’s a tool—one we use selectively to protect your energy and calendar.
- Lightweight AI workflows for email triage and inbox boundaries
- Simple prompts to support weekly planning and decision reviews
- Template libraries for handoffs, FAQs, and client communication
- Ethical, human-first use of AI that keeps your voice and standards intact
You stay in your genius. The tools handle what’s repeatable.
Example
A softer Monday
Your week opens with a short review supported by an AI prompt built around your values and priorities. The tool surfaces what needs your brain today—and what can wait. You start focused, not flooded.
FAQ
What to know before we work together.
This work is for women who are already in motion—and ready to make different choices about how they carry their success.
If you’re looking for therapy, this isn’t it. Our work is strategic, behavioral, and practical—with room for nuance and humanity.
Who is this best suited for?
Women entrepreneurs, founders, and leaders who are already generating revenue and carrying meaningful responsibility—whether that’s a team, a client roster, or a demanding role. You’re high-functioning, but your current way of operating doesn’t feel sustainable or aligned with the life you actually want.
Is this business coaching or life coaching?
Both, by design. We work at the intersection of your business model, your role, and your real life. We might refine your offers and calendar one session and focus on your boundaries with family or team the next. The throughline is clarity and sustainability, not siloed work vs. life conversations.
What does a strategic intensive look like?
A 90-minute focused session on one core decision or season shift—plus a concise written summary, decision framework, and next steps. Intensives are ideal for moments like: clarifying your role as CEO, reshaping your calendar, preparing for a capacity-heavy season, or making a yes/no call on a major opportunity.
Do you offer ongoing coaching?
Yes. Most ongoing work happens in 6–12 week containers with a clear focus and defined outcomes. Longer-term advisory retainers are available for select founders who want consistent, high-touch support as they lead teams and manage complex portfolios.
How do we start?
Complete the short form below. If it’s a fit, you’ll receive a link to book a 20-minute call with Katrina. On that call, you’ll clarify what you want to shift this season and decide together whether an intensive or ongoing support is the right starting point.
Work With Katrina
Ready for a season that feels softer and more intentional?
Share a few details about where you are and what you’d like to shift. If it’s a fit, you’ll receive next steps to schedule a short call and explore working together.
What to include in your note:
- A brief snapshot of your work and current season
- What feels unsustainable or out of alignment right now
- Where you’d like to be 3–6 months from now
- Whether you’re interested in an intensive, ongoing support, or both
You can expect a thoughtful response within 2 business days, with either next steps or a referral if Katrina is not the right fit.
Sessions are conducted virtually. Limited in-person intensives are available by request.